Reich Propaganda Leadership

After the Nazi Party had been re-established in 1925, a central propaganda office was set up in Munich in June 1926. It was initially under the leadership of Gregor Straßer, whose deputy Heinrich Himmler largely managed affairs independently. During this period, the office developed the concept of keeping the party’s propaganda running at full speed between election campaigns. In April 1930, Joseph Goebbels took over management of the office, which formed part of the Reich Administration of the Nazi Party. After Goebbels’ appointment as Reich Propaganda Minister in March 1933, he retained the party function and kept the seat of the Reich propaganda leadership in Munich. The task of the Reich propaganda leadership during the regime phase was to ensure the uniform orientation of the party’s extensive propaganda apparatus, particularly in the areas of “active propaganda“ (events, “word of mouth“ etc.), radio, film, culture and national education.